Technology and its application remain amongst the most dynamic business segments cutting across all sectors. Technology is exciting: the interplay of hardware, software, services platforms, devices and the Internet requires strategic insight to move from use straight through to return on investment. Successful tech ventures emerge through inspiration; inspiration is driven by vision and vision is ultimately driven by the sixth sense of strategic intuition.
Our strongest capability is the envisioning of the degree to which a technology, be it a product, an application or a service is adaptable to the market it targets in a particular point of time. The application of technology to a specific vertical or segment and its value added potential are core differentiators of our advisory framework, building on outcomes rather than the functionality of the technology itself. We are particularly immersed into the evolution of the Internet of Things, smart cities and digital environments – not much by the technology itself but by the social and environmental impact that it is generating.
We believe that the shared economy poses both opportunities and threats for technology players, clearly instigating a constant drive of innovation and transformational change in the products and services delivered. We are strong advocates of the paradigm shifts being experienced through the emergence of big data and cloud-based services and their impact on the traditional technology markets and consumption.
Our services range from concept shaping, through to technology strategy and all the way to platform adoption and digital media advertising. What distinguishes us from the rest is that our origins are built on the application of technology. Not only do we understand technology but we also possess the depth to shape its vision, its commercial future and its operational viability. We know well that technology is not merely about usability and operations but ultimately it is all about the readiness to consume of the market it operates in. Equally distinctive is the fact that we do not align ourselves to any supplier but prefer to deploy our capability in an independent and vendor-neutral fashion, merely driven by the outcomes of our engagement.